online reputation management for a fottball player celebrity by cobs group chief online business and solutions group

How to Manage Defend & Repair the Online Reputation of a Football Player

One of the biggest headaches of a football agent  is managing the clients reputation so the player's head is always in the game on the pitch.

This goes triple for the manager who only wants the best for his player, team and club as a whole, but WAIT!!! What if you could delete, fix, remove & repair the ''negative stuff ''?

All too often we see ''off pitch'' matters affecting the performance of a lot of athletes, thus having a knock on effect of imposing added pressure on them and leading to an average game performance, or in some cases a string of  bad games , which can then put them on the fast track to the bench or even worse the transfer list. Managers must manage and mitigate liabilities and for some managers getting rid of a ''bad egg'' might be the only remaining play if all else fails.

Not to mention that in cases where children are involved, being bullied or made fun of in school can be common place where their dad has seemingly fallen from grace.

The Source and The Sauce:

What tends to occur  is that something 'negative' happens in the athletes private life which may be discovered or leaked to the press and thus broadcast to the world.  Living your life in a fishbowl more often than not comes with the territory of stardom. The truth here is that 'DRAMA' sells and when you get DRAMA, CONTROVERSY and a CELEBRITY all in one for most media outlets this is the recipe for a golden headline especially in a culture that craves this sort of information.

One Side to Every 'Drama Sweet' Story

However, for various reasons it is usually a 'one sided' story that is run and in most cases more people will discover things online  faster than they see it in the paper of course this is because online is cheaper, quicker and more convenient be it on the move via mobile phone or on an Ipad/ other tablet/laptop.

This scenario more often than not leads to a damaged reputation and even taunting/cyber bullying of the athlete in question. In a matter of seconds one tweet of one bad story can  lead to a backlash of drastic proportions thus destroying a career and lifetime of credibility.

Rather than them being allowed to get on with their lives they have to relive the story for as long as it is kept alive or until hopefully something bigger and more ''Drama Sweet'' comes along but in the meantime they are giving time off even though they would much rather take solace for 90mins of their week in the cheers of faithful fans and a ball at their feet , sadly the risk of their head not being in the game is sometimes to great.

The Solution:

Before we look at the solution lets look at some ''Prevention is Better'' than cure tips involving Social Media and Real Life:

  • Don't Tweet while angry or in the heat of the moment and if you must, have a delay filter on your twitter before it goes out.
  • Always think to yourself  would I be happy with this tweet as a headline with my name.
  • If you are caught in a compromising situation any evidence you can use to prove your innocence should be obtained immediately if possible.
  • Don't get into compromising situations.
  • Distance yourself from any liabilities whenever you are in a public domain.
  • Whenever a problem, embarrassing or stressful situation comes knocking sometimes all it takes is for you to step away from it. It's smarter to step away from it and comeback with an experienced tactician than to tackle  it head on keeping cool here is the key.

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Now the solution comes with online reputation management, an online reputation strategist can help put together a communication blueprint to remove the negative and replace it with positives or in some cases what really happened thus giving the same athlete the limelight to voice his side of the story.

With a reputation manager as an ally repairing credibility and defending against cyber bullies suddenly becomes an option but, this does NOT mean that an athlete should feel he now has immunity to do whatever he wants as there is a limit to which an ethical reputation manager will go.

The possibility of virtually instantaneous results to correct, contest and defend against false allegation accusations whistle blowers story sellers and the like to set the record straight has the positive effect of keeping the athletes head in the game knowing there is  someone ''taking care of it'' properly and of course it keeps the club owners, managers, friends, ''die hard'' fans and most importantly their family and kids happy both at home and in school.

by Oyetola Oyewumi Ceo and owner of Chief Online Business Solutions Group (COBS Group)


Find Oyetola Oyewumi on Google+

Jay-z from Marcy Projects ,Warren Buffet of Omaha = impossible is nothing #recognisegreatness courtesy Forbes

Jay-Z and Warren Buffet Forbes Interview

Steve Forbes interviews Jay-z of Marcy and Warren Buffet of Omaha on success, philanthropy and exploring a host of factors leading to huge success for both icons in their respective fields.

As it turns out success has more similarities regardless of the niche/industry than most would have thought.

If I was Police and Crime Commissioner Here's What I Would do With Social Media.

The Police Commissioner Elections

Today is an interesting day in the United Kingdom as the elections for the new post of Police and Crime Commissioner are in full swing.

So what exactly is the this role about?

Well according to some research aka ''Googling''  we have identified that the Police and Crime Commissioner  has a "mission to fight crime and Anti Social Behaviour "

I also found a list of other duties that were of interest and these two stood out:

  1. Representing and engaging with all those who live and work in the communities in their force area and identifying their policing needs.
  2. Setting priorities that meet those needs by agreeing a local strategic plan for the force.

Crime Fighting with Social Media

A point which I believe needs to be understood by the person who fills this role is how to use Social Media  as an effective means to battle crime.

The Not so Distant Past

Back in my Undergraduate days (The year was 2005) there was an incident that occurred outside the lecture theater in which one of the bikes padlocked outside the entrance to the building was in the process of being lifted by two hooded thugs. One brandishing a knife to anyone who dared make eye contact , the other trying to force through the bikes locks and all in broad daylight.

At the time no one dared even try and step in as the first  auto response for most of us humans is self preservation, so most walked  briskly passed in shock some of us reported it straight to the guys on reception but by the time they came to the rescue the deed was already done.

The Present Digital Age

Fast forward to 2012 and new school social media is now officially 7 years old and the smart phone is like a compass for our daily routines. Now put me or anyone in that  same situation  again and I know instantly that I would intsantly instagram or take a picture of both culprits from a safe distance or even film them for Youtube and tweet my Oscar worthy video and flicks to @GMpolice (Greater Manchester police for those who aren't ''Twitterfied' yet) who could have every ounce of eveidence possibly fathomable for a slam dunk case and a happy cyclists to get his bike back.

Some of the Costs and ROIs of Fighting Crime with Social Media

Cost to the economy would be my 5seconds of battery life depleted and possibly the police listening to my John Motson styled running commentary  benefit to the economy on the other hand would be hopefully more significant than the costs.

Touching on the Cyber Bullying Issue

Similarly the rising issue of Cyber Bullying in schools and around communities  is another one which I would as the Police and Crime Commissioner  want to tackle head on this is because the times we are living in cyber crime is as just as serious and isn't only limited anymore to Fraud. Trolls are using the internet to intimidate and harm adults and children, however to understand how to use the power of social media to fight this enemy will require someone who has grown up with the 7 year old Social Media or understands it well enough to legislate and adjudicate.

The Allied Social Forces

The positive from this is that finding these people to help the legislative and judiciary are readily available and as the Police and Crime Commissioner I would very quickly take advantage of this.

Surely I would have at least by 10% done my bit in representing and engaging with all those who live and work in the communities as well as set a precedence in place to using an new ally to fighting crime and Anti Social Behaviour.

Finally if you ever do find your self  in such a situation as this one below be a lamb and do please let us know.

police humour

Oyetola Oyewumi 'Social Media and Online Reputation Management Expert'

Teaching Social Media to Over 30 Businesses in Manchester.

Oyetola Oyewumi CEO of Chief Online Business and solutions Group aka C.O.B.S Group is Social Media and Online Reputation Management Expert and in this video he teaches  over 30 businesses in Manchester how to use Social Media for their businesses in simple English and non technical terms.

He explains how to understand the individual strengths of the big 4 Social Media Platforms ie Linked in Twitter Facebook and Youtube.

He also explains how to position yourself as the authority on these social channels within your niche and actually make some  money with social media.

Understanding how to tackle Cyber Bullies and Cyber Bullying

Understanding How to Fight Against CYBER Bullying in School

In this age of three split screens and social media there are a lot of interesting instant mediums in which we communicate, interact and engage  across the world within the seconds not days or hours but instantly.

(If you don't believe me you can Tweet at Obama and ask him how social media helped in his campaign for a second term and it will take you all of  probably 35seconds.)

We live in the age now where we have the Ipad and other tablets, we have our mobile phones which are now smartphones and we now have smart TVs that are becoming increasingly the norm and lets not forget we still have our laptops.

However, there are two sides to every coin and sadly even though we can use social media and these snappy multi-screens to make a positive impact and take advantage of electronic word of mouth permitting our customers and fans be our very own army of brand ambassadors so to are there also brand detractors who don't praise but attack individuals and brands.

These individuals are called Trolls and they live solely to gain the cyber limelight by Cyber Bullying.

So What is  Cyber Bullying?

It is when internet and related technologies are used  in a deliberate, repeated, and hostile manner to harm other people.

It is particularly common amongst the younger generation now growing up with the internet and social media, and as such legislation and awareness campaigns have been developed to try and combat this growing problem.

The usual battlefields for the usual Trolls include the use of internet services,  mobile phones, web pages, discussion groups, instant messaging and or SMS text messaging.

Is Cyber Bullying New?

Cyber Bullying is not as new as you might think:  Hi5, MySpace, Msn Messnger, Face Party were all  the ancestors that existed before Facebook, Twitter, LinkedIn, Pinterest, YouTube etc. These ancestors were also playgrounds for Trolls and cyber bullies the only difference is now that the multi-screens mixed with  Social Media coming to the forefront and taking a prominent place in our lives has amplified ten times over the dangers of the internet.

This is an infographic on  Understanding the Troll Enemy and how to Controll the Troll.

Who Do these Cyber Bullies Target:

They target vulnerable children and adults from school kids on the playground teasing their classmates via a social network to office politics taking a turn for the worse with office bullying to over zealous trolls taking a shot at celebrities be it footballers, reality T.V stars, Politicians  and even a lot of our favorite Hollywood actors plus everyone in between.

One common denominator in all these scenarios is that people are human and in most cases do get affected by these cyber taunts causing a drop in performance  be it on the pitch,on set , at school, at home or at work  it takes a strong mental prowess to be un-phased by a bout of cyber bullying.

The Cyber Generation Gap Problem

The one problem I see that makes it hard to address the problem of cyber bullying is that law makers, leaders those in position of authority are unavoidably to some measure alien to the online phenomenon of social media and in fact a lot of the online world.

Experienced judges who can preside over a horrific crime aren't  as conversant in the workings of twittering, leaders  of nations who are apt in the art of promoting peace ,averting wars and looking after the nations well being may find it tricky to navigate the harsh words that a Facebook Group or Page may be hurling at unsuspecting victims.

There was always something I heard during Monday assembly in school which was that ''The youth of Today'' are the future of tomorrow and there is no doubt that the children of today will produce the next members of the judiciary and legislative arms of government.

In the same way they will produce the next leaders CEOs and thought leaders and the best thing is that it is these individuals who have grown up with this phenomenon of social media and social networking across various platforms who are going to be the most qualified in understanding, utilizing and tackling issues such as cyber bullying.

Tackling the Bullies HEAD ON

So how do you tackle these bullies the truth is that each case must be assessed on its own merits as there is no one size fits all approach humans are humans and humans being humans are unpredictable therefore there is no one solution however there are measures which can be taken to avoid some of the awful dangers of cyber bullying ranging from a life long lack of confidence to sad and extreme cases of suicide.

Moderator Approach

Social Media Platforms all tend to have moderators who will ban accounts and delete inflammatory and obscene content from their sites in  a case of cyber bullying  this can be your first approach  there is usually a report spam or flag this message option. Moderators themselves are very trigger happy when it comes to these sort of scenarios and this is good because it shows they will not tolerate nonsense on their forums or sites however sometimes they may not be able to immediately provide an instant solution e.g the offending account ban might take up to 48hours or there might be other delays but in most cases the justice is swift and precise as they want an amicable environment for all their visitors.

What About in Schools?

Parents Teachers Headmasters Principals Deans etc please realize that this is an issue that cannot be passed on to someone else yes the generation gap may hamper you too but our children are our responsibilities and that duty carries on even in the face of new technology.

If children are being victims of cyber bullying on cyber networks there needs to be a few systems in place

1.Safe Haven:
How can these victims speak out about what is going on is there a ''suggestion box'' in your school if not there should be and there should also be a ''I need to talk box'' where students and even teachers who are being victims of this cyber taunts can relay their concerns and feel safe not patronized or a ''yes man/woman'' but safe the same way they feel when they know they have an older brother or sister who they can always talk to about anything  this is the system you need in place .

2.Understand the Battlefield:
The war against Cyber bullying is is a new type of war with the same old principles and if you don't know the battle ground as well as the opponent then your work is cut out for you. Social Media platforms are where its happening and as such this world is what you need to understand if you are going to help those who come into your safe haven for protection. Therefore hiring a social media expert who can help address this problem and at the same time teach the children how to be responsible while they are online and teach the parents and school staff the basics to understanding these battle grounds is a key ingredient to this fight.

In case you haven't got the idea yet know this cyber bullies tend to be lone keypad warriors whereas those who come to your safe haven instantly have strength in numbers family, school staff, other students etc who will come to the rescue of any victim but if these allies don't know what or how to help then the numbers count for nothing.

3.Diffusing the Situation:
One important thing to always remember is that  perception and angles of approach go along way in the real offline world and so to in the online world. Very importantly and I cannot stress this enough in a school situation of cyber bullying adding fuel to the fire is NOT the right course of action a heated debate ensuing is all it leads too and makes the Cyber Bully feel validated and grants them an unnecessary cyber lime light which is what they are after. No the right course of action is to rally as a defensive offense to the victim.

Cyber Bully says ''bla bla bla''
Teacher online says '' John we are proud of you and actually so proud that tomorrow in assembly we will show how good you are at .... ''

You have now changed the angle and perception so much so that the target is no longer a victim you are defending online but actually you are going to be highlighting their strengths and each and every student has their own individual talent which gives them confidence from hobbies to academics shower them with praise when they are attacked online and instantly you have diffused the situation by putting the lime light on them reminding them of what they are stars at solidifying the one thing that cyber bully tries to knock the confidence.

There are a number of sophisticated ways to identify cyber bullies from IP addresses to them using their real names the question really is how to address the matter once the bully has been identified this ladies and gentleman parents and guardians teachers and principals is your call. I cannot teach you how to run your school or homes but I can tell you this a bully is always insecure about one thing or the other or dealing with issues of their own so an accusatory approach may not be the best but an understanding not condescending or patronizing in my experience works very well.

Now you have read a lot and I do hope this has been helpful as a basis the subject is so vast and broad that I could literally write a book on this but I hope this post so far has been useful enough. I will also address Cyber Bullying from the point of view of a celebrity as well as that of the work place in later posts.

Speaking to the Young Entrepreneurs of Lord Wandsworth College UK Prideaux Society

He discusses

The journey of an Entrepreneur and the first few steps to help students on their way to setting up their own businesses.

He explains other industries he has been involved in such as how to become a Model the do's and dont's of  the Modelling World.

Currently playing at Stockport RUFC he also explains to the budding sports athletes how to get into Sports be it Rugby or Football/Soccer.

In addition he touches on and explains what COBS does in Social Media, Web Design, Online Reputation Management & Search Engine optimization.

He answers questions the students have relating the next step of going to Uni and understanding how to discover what each student is good at and to believe in their own individual and unique talents.

how to use social media for your business oyetola oyewumi cobs group chief online solutionsgroup

Business Doctor: How to Use Social Media for Your Business.


Oyetola Oyewumi CEO of Chief Online Business and  Solutions Group explains  ''How to use Social Media for your Business'' in the article below he wrote and was published by the Greater Manchester Chamber of Commerce 53Degreez Magazine.
How do I make the most of social media to promote my business?
The simple answer is that it really depends on your business; social media is primarily about engagement and taking advantage of ‘‘electronic word of mouth’’. These factors encourage trust within your social media audience to look at you as the authority and to trust your advice, recommendations and decisions.
These factors are what fuel the ultimate goal of social media i.e. ‘‘Going Viral’’
Social Media Explained in a Nut Shell
The simplest way I have found to explain social media is to take the analogy of a hairdresser or a barber, the engagement between these service providers and their customers while having the hair done is the most basic form of social media with all the necessary requirements of trust, comfort, reliability, etc.
The Big 4 Summarized

This is your brand of one as this is your profile not your companies or your organisation but you directly as the Brand Ambassador. Using LinkedIn effectively means amongst other things understanding how people find you, finding your LinkedIn community devoted to your business area/niche, addressing questions on LinkedIn within your area of expertise so that particular community be it in the legal sphere or be it about financial planning starts to recognise you as the go to person in that industry.

Your very own online T.V. Channel where your viewers can tune in to watch, listen and engage with you as the authority in your industry. Video Marketing is a powerful tool when used properly and it is too wide a subject to go into too much depth about.

Your very own ‘Brand Magazine’, aside from it being an online country of its own with a number of your customers both ‘‘B2B and B2C’’ it is also a powerful tool to tell a visual story to your audience.

If you could take Instant Messaging and texting from your phones and add a customer support and one on one element you would get twitter. Using Twitter is one of the fastest ways to show you know your niche and are an influencer/ expert on your market. Saving the most important for last:

To make the most of social media you need two very important ingredients:

1.Useful knowledge of your industry to provide valuable content that your audience will praise you for.

2. A social media strategy which involves you knowing the capabilities and limitations of all the mediums and avenues available to you via social media.
Having the content and strategy in place shapes your goals e.g. an Oil Company showing how it takes its CSR seriously is a very different goal and will require a totally different strategy to a Dentist raising brand awareness and the profile of his practice both Locally, Nationally and Internationally.


At COBS Group we have over 9years experience in digital online marketing, we are experts in Social Media, SEO, Web Design and Online Reputation Management. You can Follow and engage with us on Twitter, YouTube, Facebook and LinkedIn or send us a smoke signal.


C.O.B.S Group Movember

Movemebr is here again!!!

For those who don't know Movember it is is an annual, month-long event  where boys become men by growing moustaches during the month of November.

The aim of this 'Moustachio' event is to raise awareness of prostate cancer and other male cancer initiatives.

You can find out more about Movembr by just googling it or going to the Movembr website

Some of the Cool Movember pictures we came across this Movember.


We are doing our bit to share Movemeber with social Media  be sure to do your own bit  and Have a good Movember.

Is The Future of Marketing in Augmented Reality?

QR Codes say hello to the new kid on the block as Blippar shows us an interactive new media feature for the modern marketing world.

Drum Rolls please as we introduce you to blippar.

How to Get Started in Social Media in 7 simple Steps

Here we have for you a video about  Seven Business Goals of Social Media -- and How to Get Started.

We found it to be a good overview to help explain in simple steps how to effectively use Social Media as a platform for success.