Mc Affee's Most 'Dangerous' Celeb To Search For Online
Another great video by the Huffington Live
Lily Collins according to McAfee seems to be the most dangerous celeb to search for online. Basically what this means is that a lot of Malware has been attached to websites that come up when you search various permutations of her name e.g ''Lily Collins apps'' or ''Lily Collins pics''
A lot of unsuspecting browsers will not even know this or that they are on a malicious site so one really good solution is the web of trust add-on which helps alert you of malicious websites when browsing online.
Also in the Huffington Live video there is a new report that suggests that Google may have access to the Wifi passwords of all Android users oh dear all these privacy issues just seem to get worse by the day.
Daymond John: Building Dreams Into An International Branding Conglomerate
http://youtu.be/52bbnMzRCAk
The FUBU brand owner, Daymond John talks about his come up as an entrepreneur.
I am a big fan of Daymonds and I like how he really focuses on the principle that you need to love what you do and the money will come, for me this is crucial to any and every entrepreneur. Make a living out of what you're good at and enjoy and you'll never feel like your working.
There are quite a few interesting undertones Daymond touches on for instance how he thought he knew it all but had to learn that he didn't.
Listening to this interview Daymond also lets us in briefly about making a Fashion Brand happen in his own era as opposed to nowadays which to the generation of today is a really cool juxtaposition of the classic moves you can make alongside the new tech opportunities of the digital age.
Big thanks to Elite Daily TV for putting this interview together.
Mark Zuckerberg The Real Face Behind Facebook
A look at the rise of Mark Zuckerberg the birth and development of Facebook. Very interesting documentary on Mark Zuckerberg, Facebook and its inception.
http://youtu.be/0QfY0uXLD2g
A Quick Guide to Tumblr
First things first Tumblr is totally awesome for visual content hence sport teams, before and after gym sessions , then and now interior decorators in fact just about anything that you can create visual content for works well with Tumblr.
So the only thing you really need with Tumblr is a CREATIVE imagination.
Now without any further ado let me explain how to understand and then make the most of Tumblr with this simple guide.
Set Up Your Tumblr
First things first set up your Tumblr account with a good name reflecting what your niche interest or audience is about and use a nice theme that you like. Have a scroll through some other Tumblrs that you like and see their themes and layouts.
This will give you an idea of what you like and don’t like. (Below we discuss how to find Tumblrs you might like)
Search & Tracking
Next thing is use the Tumblr search highlighted below in orange to find your interests simply type in names of celebrities, fashion, music genres pretty much anything you like and then start tracking.
What Tracking means is that all the new content (pictures posts videos etc) related to those interests will keep coming up on your dashboard.
For instance as a young entrepreneur naturally other entrepreneurs would be of interest to me hence I would track and follow content of others in that niche and as such reblog the content that I liked and vice versa.
Not to mention Tumblr will also suggest stuff which you might also like for instance below while I track Entrepreneurs Tumblr suggests business, entreprenurships, and start-ups.
When you follow content, reblog other content and follow other tumblrs you slowly build your own niche Tumblr network they in turn follow and reblog the good content you have and slowly but surely the snowball effect begins .
Your first Tumblr Move.
The basic trick to having a good Tumblr is great content: videos from youtube or any other video networking site, amazing 3D art, breathtaking pictures or just very cool visual content are the basic principles to a good Tumblr pretty much anything that makes you say WOW.
When you make a Tumblr post be it a video, quote, picture makes sure its appropriately tagged with the vocabulary of that particular industry/interest niche for instance fashion tumblr posts, cool stuff posts and entrepreneurial content will all be tagged differently to represent the language of the audience.
The right Tags ensure it can be searched ,tracked and you will be followed by other Tumblrs looking for your type of content.
Howard Stern Interview with Mark Cuban Billionaire Shark Tanker
http://youtu.be/_mUIdx8NW0o
Another Howard Stern Interview here with Mark Cuban, they Talk About How He Retired At 29 & life being A Billionaire.
For those who may not know Mark Cuban is one of the investors on Shark Tank, an arch enemy of Donald Trump (all banter of course) and the owner of the NBA Dallas Mavericks team.
Yes he is the one that took the Trophy with him to the club and ofcourse we love him here at COBS Group.
Enjoy another no punches held back interview with the man Howard Stern and the Entrepreneur Mr. Cuban.
Sherry Coutu Serial Tech Entrepreneur Gives some Great Advice
http://youtu.be/7umEbHN7M6U
Being in the Tech Industry there's no way you wouldn't know the brilliant lady that is Sherry Coutu (of course we at COBS Group are fans)
This is an interview with Sherry at the 2011 First Women Awards where she talks about inspiration to succeed as a woman and using examples of other successful women to power your self esteem and dreams.
Amongst other things Sherry touches on how women can also remain confident in their individual industries by believing in their abilities their objectives and just doing it.
The traits and subtle principles Sherry discusses in this video are universal to any goal setter in life impossible is nothing believing in your abilities surround yourself with people who share your beliefs and just do it.
(Like we said she is just that brilliant.)
Bloomberg: How Barclays Can Repair Its Reputation with Colin Turner
CEO Advisor and Executive Mentor, Colin Turner discusses the resignation of Bob Diamond from Barclays and the challenges which his successor will face. (We now know his successor hails form Canada and seems a cool guy)
Colin also discusses the inherent banking culture which seems to portray a lack of integrity and how such attitudes must change for the future. Brings back memories of the Film too Big Too Fail which is a really good film by the way
Recognised as one of the World's top business gurus with a No. 1 international ranking from the FT, Colin Turner is a trusted business advisor to CEOs and senior executives.
He offers mentoring and guidance for corporate business success, his track record spans four decades so experience is surely in the bag , he delivers results with his thought-provoking keynote speeches, international best-selling books and thought-leadership through his website and business publications.
Trip Advisor Negative Reviews and the Effects of Negative Reviews
When it comes to the Hospitality industry TripAdvisor can make or Break a Business and this BBC video shows both the Good and Bad of TripAdvisor.
If your business is looking to remove or deal with Negative Business Reviews Our CEO Oyetola Oyewumi will also discuss in a Tutorial how to deal with Negative Reviews from Yelp,Google and TripAdvisor.
Social Media Training Manchester
I regularly receive requests regarding doing a general training for business owners to learn how to use Social Media in their business not only here in Manchester but as far as Canada.
One rule to Understanding Social Media
Social Media is not a one size fits all service, the expertise used to manage, market and execute a Social Media Campaign for one company is not going to be the same for another. Take for instance a Fortune 500 company issues such as shareholder/stakeholder confidence, corporate image, CSR are all under more public scrutiny than a small but growing one man business consultancy. Similarly the social Media Campaign for a restaurant will be different from that for a Hotel.
A Quick Guide to your Social Media Campaign
Failure to prepare is preparing to fail was the motto or something similar to that effect so allow me to set a simple guide that will also do Some light Social Media Training for all those reading this here are three important elements;
1.Understand Each Social Media Platform
Understanding how each platform works is key to success in Social Media Marketing. In the same way that A Tv ad is different from a Radio ad so are the various Social Media platforms uniquely different from one another.
The Main platforms include:
Facebook the brand magazine.
Twitter the voice of opinion (sometimes ranting)
Linkedin the professionals brand of one
Youtube your very own brands Tv channel online.
A related article that can help shed more light is My Greater Manchester Chamber of Commerce Business Doctor: How to Use Social Media for Your Business
2.What is your Social Media strategy?
Effective Social Media levels the playing field a lot when you know the objective that will lead to the strategy you will follow :
A. What do you want to achieve with your Social Media campaign ?
B. Do you want to position your company as the market leader?
C. Do you want position yourself as the thought leader ?
D.Make Money
Most businesses when asked this question will say I want to make money with Social Media but in reality all of the above done correctly will in fact lead to option 'D' inevitably.
3. It is a two way conversation
We should always remember Social Media is a relationship and with any relationship communication is vital and this is no less the case when you have the ability to generate an unlimited number of brand ambassadors for your company and business just because you are good at what you do. Social Media done properly is like ''Word of Mouth on Performance Enhancing Vitamins''. Picture your favourite sports athlete, entertainer, politician, icon, classical /modern day hero e.t.c and that position they hold in your eyes is the same perception an authority you can benefit from with proper social Media finesse.
Hope this has been helpful and an enjoyable do always feel free to share and let us know any burning questions you may have.
Ellen Degeneres In Your Facebook.
Its no secret that we at COBS Group are big fans of Ellen Degeneres, her use of Social Media engagement plus all round ''awesomeness'' are just some reasons we follow her and enjoy her comedy.
This video about Ellen in your Facebook isn't just a funny video its a brilliant use of social media to engage your target audience and making the most of user generated content.
The future of Social Media is shaping and Ellen is one of the people at the heart of it.
http://youtu.be/U__EzGsezGg