Oyetola Oyewumi Ceo of COBS Group Online reputation manager social media expert Oyetola Oye Oyewumi

Oyetola Oyewumi CEO of COBS Group in Business Week

Oyetola Oyewumi Ceo of COBS Group Online reputation manager social media expert Oyetola Oye Oyewumi

I imagine a Tech magazine cover would read something like this : Oyetola Oyewumi Online Reputation Management Strategist and  CEO of COBS Group was featured in Business Week with regards how to use Social Media for your Business (quite a long title though).

I must say this was a very proud moment, as an Entrepreneur it's always great to get Media recognition from the business community and I hope the information in the feature can help more people in business embrace the Digital age and get more profitable.

rap genius at Tech crunch

Google Banishing Rap Genius is an Online Reputation Nightmare

Image credit: Photo by Brian Ach/Getty Images for TechCrunch.

December 2013 was a bit of a hectic month for the world renowned lyrics site Rap Genius, users from all over the world use the website to understand lyrics. Hence it is a user content generated site in the sense that those who feel they understand what the artist meant or the idea the artist tried to convey in the song lyrics help others to know this by inputting the 'meanings of the lyrics' into each bar.

So with albums and Mix Tapes being dropped during this period Rap Genius would have expected a rather busy Christmas with the usual flow of traffic.
albums released in december 2013Image credit

Unfortunately However that was not the case as the website got penalised for some black hat SEO tactics.

The summary of which was essentially excessive unnatural link building (but now they are back.)
Rap genius

Now from an SEO perspective when it comes to Google the best way to look at it is that Google is a librarian and your website is a book, the better the book is written (i.e the content) the easier the job is for the librarian when someone comes along look for a book on the topic you have written.

What's more interesting is that from an Online Reputation Management point of view the ability to wipe the slate clean is the most revered and coveted powers but its not available to mere mortals and for good reason.

As Spidey would say ''with great power comes great responsibility'' and if people knew they could easily just wipe the slate clean at the shake of a wand I doubt that would be a good environment to operate in.

Measure people by how they behave knowing they won't get caught or they can EASILY delete after getting caught.

For most of Xmas up (until the early days of 2014 update) it was almost like Rap Genius never existed and as such they saw their traffic fall tremendously according to Quantcastrap genius traffic from quant castAn interesting point  here been that even if people do know your web address they are likely to Google it rather than just type it in straight into the url address bar which you would think is counter intuitive but in reality we all do it like its second nature almost like our brain sees that as the more normal approach.

Therefore in a situation where your most important Online Asset has been wiped out it essentially destroys a huge chunk of your traffic source so the moral of the story is to maintain a good Online Reputation Management strategy and maintain good SEO practices.

Daymond John Building Dreams Into An International Branding Conglomerate

Daymond John: Building Dreams Into An International Branding Conglomerate


The FUBU brand owner, Daymond John talks about his come up as an entrepreneur.

I am a big fan of Daymonds and I like how he really focuses on the principle that you need to love what you do  and the money will come, for me this is crucial to any and every entrepreneur. Make a living out of what you're good at and enjoy and you'll never feel like your working.

There are quite a few interesting undertones Daymond touches on for instance how he thought he knew it all but had to learn that he didn't.

Listening to this interview Daymond also lets us in briefly about making a Fashion Brand  happen in his own era as opposed to nowadays which to the generation of today is a really cool juxtaposition of the classic moves you can make alongside the new tech opportunities of the digital age.

Big thanks to Elite Daily TV for putting this interview together.

Jay-z from Marcy Projects ,Warren Buffet of Omaha = impossible is nothing #recognisegreatness courtesy Forbes

Jay-Z and Warren Buffet Forbes Interview

Steve Forbes interviews Jay-z of Marcy and Warren Buffet of Omaha on success, philanthropy and exploring a host of factors leading to huge success for both icons in their respective fields.

As it turns out success has more similarities regardless of the niche/industry than most would have thought.