Katie Couric Reports on Medical Online Reviews and Online Reputation Management Problems
http://youtu.be/-fadn46Wt7U
A CBS reporter talks about Online Reviews in the Medical Industry and how this ties in the Management of Online Reputation for medical professionals and their practices.
Google Banishing Rap Genius is an Online Reputation Nightmare
Image credit: Photo by Brian Ach/Getty Images for TechCrunch.
December 2013 was a bit of a hectic month for the world renowned lyrics site Rap Genius, users from all over the world use the website to understand lyrics. Hence it is a user content generated site in the sense that those who feel they understand what the artist meant or the idea the artist tried to convey in the song lyrics help others to know this by inputting the 'meanings of the lyrics' into each bar.
So with albums and Mix Tapes being dropped during this period Rap Genius would have expected a rather busy Christmas with the usual flow of traffic.
Image credit
Unfortunately However that was not the case as the website got penalised for some black hat SEO tactics.
The summary of which was essentially excessive unnatural link building (but now they are back.)
Now from an SEO perspective when it comes to Google the best way to look at it is that Google is a librarian and your website is a book, the better the book is written (i.e the content) the easier the job is for the librarian when someone comes along look for a book on the topic you have written.
What's more interesting is that from an Online Reputation Management point of view the ability to wipe the slate clean is the most revered and coveted powers but its not available to mere mortals and for good reason.
As Spidey would say ''with great power comes great responsibility'' and if people knew they could easily just wipe the slate clean at the shake of a wand I doubt that would be a good environment to operate in.
Measure people by how they behave knowing they won't get caught or they can EASILY delete after getting caught.
For most of Xmas up (until the early days of 2014 update) it was almost like Rap Genius never existed and as such they saw their traffic fall tremendously according to Quantcast
An interesting point here been that even if people do know your web address they are likely to Google it rather than just type it in straight into the url address bar which you would think is counter intuitive but in reality we all do it like its second nature almost like our brain sees that as the more normal approach.
Therefore in a situation where your most important Online Asset has been wiped out it essentially destroys a huge chunk of your traffic source so the moral of the story is to maintain a good Online Reputation Management strategy and maintain good SEO practices.
Bloomberg: How Barclays Can Repair Its Reputation with Colin Turner
CEO Advisor and Executive Mentor, Colin Turner discusses the resignation of Bob Diamond from Barclays and the challenges which his successor will face. (We now know his successor hails form Canada and seems a cool guy)
Colin also discusses the inherent banking culture which seems to portray a lack of integrity and how such attitudes must change for the future. Brings back memories of the Film too Big Too Fail which is a really good film by the way
Recognised as one of the World's top business gurus with a No. 1 international ranking from the FT, Colin Turner is a trusted business advisor to CEOs and senior executives.
He offers mentoring and guidance for corporate business success, his track record spans four decades so experience is surely in the bag , he delivers results with his thought-provoking keynote speeches, international best-selling books and thought-leadership through his website and business publications.