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I regularly receive requests  regarding doing a general training for business owners to learn how to use Social Media in their business  not only here in Manchester but as far as Canada.

One rule to Understanding Social Media
Social Media is not a one size fits all service, the expertise used to manage, market and execute a Social Media Campaign for one company is not going to be the same for another. Take for instance a Fortune 500 company issues such as shareholder/stakeholder confidence, corporate image, CSR are all under more public scrutiny than a small but growing  one man business consultancy. Similarly the social Media Campaign for a restaurant will be different from that for a Hotel.

A Quick Guide to your Social Media Campaign
Failure to prepare is preparing to fail was the motto or something similar to that effect so allow me to set a simple guide that will also do Some light Social Media Training for all those reading this here are three important elements;

1.Understand Each Social Media Platform

Social Media Training Manchester & Social Media Management Manchester (COBS GROUP SOCIAL MEDIA MANAGEMENT)

 

Understanding how each platform works is key to success in Social Media Marketing. In the same way that A Tv ad is different from a Radio ad so are the various Social Media platforms uniquely different from one another.

The Main platforms include:

Facebook  the brand magazine.
Twitter the voice of opinion (sometimes ranting)
Linkedin the professionals brand of one
Youtube  your very own brands Tv channel online.

A related article that can help shed more light is  My Greater Manchester Chamber of Commerce Business Doctor: How to Use Social Media for Your Business

2.What is your Social Media strategy?

Social Media strategies Social Media Training Manchester & Social Media Management Manchester (COBS GROUP SOCIAL MEDIA MANAGEMENT)
Effective Social Media levels the playing field a lot  when you know the objective  that will lead to the strategy you will follow :

A. What do you want to achieve with your  Social Media campaign ?
B. Do you want to position your company  as the market leader?
C. Do you want position yourself  as the thought leader ?
D.Make Money

Most businesses when asked this question will say I want to make money with Social Media but in reality all of the above  done correctly will in fact lead to option 'D' inevitably.
3. It is a two way conversation

Social Media strategies Social Media Training Manchester & Social Media Management Manchester (COBS GROUP SOCIAL MEDIA MANAGEMENT)
We should always remember Social Media is a relationship and with any relationship communication is vital and this is no less the case when you have the ability to generate an unlimited number of  brand ambassadors for your company and business just because you are good at what you do. Social Media done properly is like ''Word of Mouth on Performance Enhancing Vitamins''. Picture your favourite sports athlete, entertainer, politician, icon, classical /modern day hero e.t.c and that position they hold in your eyes is the same perception an authority you can benefit from with proper social Media finesse.

Hope this has been helpful and an enjoyable do always feel free to share and let us know any burning questions you may have.

 

 

 

 

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