We define Social Media as an opportunity to position yourself as the authority in your niche.

The untold double benefit is that Social Media is both a platform and a forum that enables your customers to act as your brands' enthusiastic ambassador while  also providing a valuable competitive edge enhanced by feedback in real time
Without any expertise in Social Media you wouldn't be able to capitalize on these possibilities :
Billions of views on Youtube.
Over 500 million people on Facebook .
Thousands of followers on twitter.